Philosophy and methodology

Hykke is the synergy of Scandinavian empathic design thinking, being sensitive to the needs of consumers and target groups, and an international analytical and strategic approach. Our approach is not only holistic, but above all systemic. We aim to pioneer the creative industry by transferring principles of systemic organisational consulting to design and brand development processes. Through a helicopter perspective we look at how brand, audience, corporation, distribution channels and engineering interact and develop strategies with our customers to manage these.