Managing Partner & Creative Director
Thanks to his Scandinavian roots, Morten grew up with the hygge mentality long before it became a trend.
Academic reasons compelled Morten’s move to England in the 90s. He studied graphic and structural packaging design and brand development at the renowned universities Ravensbourne College and University for the Creative Arts. Since graduating, Morten has been able to successfully use his creativity and strategic skills with various international design and brand consulting agencies for national and global clients in Hamburg. Several brands have recorded sales growth in excess of 30% through design relaunches by Morten and his teams.
Most recently, Morten worked as the International Creative Director at the Lidl Foundation, where he was responsible for the branding and packaging design of the multi-national’s own brands, before starting his own business with the hykke team in 2018.